I'm a web content strategist and writer who helps build brand identity and awareness through creative and impactful storytelling. I have a multidisciplinary background and have published professionally in marketing, print and digital journalism, corporate communications, and academia.
Over the past 10+ years, I have worked with some of the biggest youth-oriented brands in the world — VICE and DJ Mag. I also spent years as a health and technology writer for industry leaders such as Healthline and CVS Health. I became the go-to copywriter for the infamous nightlife barons, the h.Wood Group and their bevvy of celebrity hotspots like Delilah and The Nice Guy.
We live in an attention economy. Every single word matters. Effective branding and compelling content are all that separate you from a deluge of indistinguishable competitors who are all selling the same slogans for the same cheap goods. Be different. Be alive. Be awake. Your brand is your story, and if your story isn't worth telling, then what are you selling?
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